Many CEOs already hold the key ingredient of a powerful personal brand: credibility. They’ve led successful businesses, served high-value clients, and earned the trust of their industries. But without visibility, that credibility stays hidden, and the opportunity remains out of reach.

This episode breaks down a simple yet powerful equation that reframes how personal branding actually works:

Credibility × Visibility = Personal Brand

1. Credibility Without Visibility Is Wasted Potential.

Credibility is earned through action: results, leadership, and trust built over years of experience. But many leaders assume that this track record “speaks for itself.” It doesn’t in today’s crowded, digital-first world.

2. Visibility Without Credibility Is Noise.

On the other hand, being visible without a solid foundation can backfire. Flashy posts and personal updates might get attention, but they don’t build long-term trust. Your visibility must reflect your true strengths, values, and expertise.

3. The Power of Strategic Combination.

The real magic happens when you align both elements, ensuring your credibility is expressed clearly, consistently, and publicly. That’s how you shift from being known internally to being recognized as a thought leader in your industry.

4. Thought Leadership Starts With Intentional Presence.

Positioning yourself as a CEO with influence isn’t about oversharing. It’s about curating the right messages that reflect what you’ve built and what you believe in, and making sure those messages are discoverable by the people who matter

Closing Reflection:

You already have the credibility.

What you need now is to make it visible intentionally and consistently.

This episode provides you with the equation and mindset to build a brand that does more than just get noticed; it gets respected, trusted, and followed.

Tune in now to start aligning your personal brand with your business legacy.

Highlights:

00:00 Introduction to Personal Branding

00:01 The Core Elements: Visibility and Credibility

00:15 Strategic Emphasis on Credibility

00:31 Business Opportunities through Thought Leadership

Links:

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Equipment and Software that I use for my Videos and Podcasts!   

Jens Equipment and Software overview: https://www.jensheitland.com/equipment

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Speaking: https://www.jensheitland.com/speaking

Leadership Skills Assessment: https://www.wearesucceed.com/

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Subscribe and Listen to The Jens Heitland Show Podcast HERE: 

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Subscribe and Listen to The Daily Hint with Jens Heitland Podcast HERE: 

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