Shez Mehra, CMO at <a href="https://www.audiobrand.io">https://www.audiobrand.io</a>, joins me on this live recording of "The Business Storytelling Show" to discuss audio branding.
We discuss:
<ul>
 <li>Why having an audio brand matters</li>
 <li>How to create a brand strategy that includes audio</li>
 <li>Licensing audio versus creating</li>
 <li>And more...</li>
</ul>
Join us. 
Read more about audio branding here: <a href="https://www.christophtrappe.com/audio-branding/">https://www.christophtrappe.com/audio-branding/</a>

Shez Mehra, CMO at https://www.audiobrand.io, joins me on this live recording of "The Business Storytelling Show" to discuss audio branding. We discuss: Why having an audio brand matters How to create a brand strategy that includes audio Licensing audio versus creating And more... Join us. Read more about audio branding here: https://www.christophtrappe.com/audio-branding/

Shez Mehra, CMO at <a href="https://www.audiobrand.io" rel="noopener noreferrer">https://www.audiobrand.io</a>, joins me on this live recording of "The Business Storytelling Show" to discuss audio branding.
We discuss:
<ul>
 <li>Why having an audio brand matters</li>
 <li>How to create a brand strategy that includes audio</li>
 <li>Licensing audio versus creating</li>
 <li>And more...</li>
</ul>
Join us.&nbsp;
Read more about audio branding here: <a href="https://www.christophtrappe.com/audio-branding/" rel="noopener noreferrer">https://www.christophtrappe.com/audio-branding/</a>

474: How to create a brand strategy that includes audio? A chat with Shez Mehra

Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.

A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV. 

Guests have included:
Joe Pulizzi
Michael Brenner 
Kristina Podnar 
Scott Brinker
Seth Godin
Barry Schwartz
... and more. 
Produced by Trappe Digital LLC.

Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

Business

Marketing

Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world. A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

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474: How to create a brand strategy that includes audio? A chat with Shez Mehra

474: How to create a brand strategy that includes audio? A chat with Shez Mehra