In this LMScast episode, Eric Davis gives a concise rundown of sales funnels and explains how WordPress and LifterLMS customers can maximize their earnings by using the Upsell Plugin.

Eric Davis is the founder of Upsell Plugin, a tool designed to help businesses maximize sales by optimizing their checkout processes. He explains that a sales funnel is a set of procedures intended to lead potential buyers through a buying process by employing strategies like order bumps, upsells, and down sells.