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479. How to Think Outside the "Demand Generation" Box and Win 95% of the Deals
Last year, thanks to the partnership between marketing and sales, Thomson Reuters achieved a 95% win rate.
Discussing the steps they took to reach such a lofty success rate is Director of Account-Based Marketing, Jillian Gartner, live from B2BSMX 2019!
She covers:
- Building a case for marketing budget
- Developing a partnership between sales and marketing
- Determining target accounts
- Measuring your approach’s effectiveness
To listen to this episode and more like it, you can subscribe to #FlipMyFunnel on Apple Podcasts or tune in on our website.
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By Sangram Vajre
4.9
164164 ratings
Last year, thanks to the partnership between marketing and sales, Thomson Reuters achieved a 95% win rate.
Discussing the steps they took to reach such a lofty success rate is Director of Account-Based Marketing, Jillian Gartner, live from B2BSMX 2019!
She covers:
- Building a case for marketing budget
- Developing a partnership between sales and marketing
- Determining target accounts
- Measuring your approach’s effectiveness
To listen to this episode and more like it, you can subscribe to #FlipMyFunnel on Apple Podcasts or tune in on our website.