Conversations with an Email Guru

[48] 5 Alternatives To Discounting That Bring In SALE$$$


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Whether you are a tiny company or a huge brand, there are a ton of ways to make email marketing work well and drive sales without having to discount. While it's true that offering sales and discounts can provide a temporary lift in revenue, it's ultimately not a sustainable strategy and will only provide you with short-term success. Amy Mangueira offers a better solution for this. Amy shares the biggest caution when thinking about constantly discounting: recipient conditioning and devaluing the brand. Learn more as Amy tackles five great "non-discounting" tactics you can try today.

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Conversations with an Email GuruBy Amy Mangueira

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