For a leader’s vision to ultimately ignite, others first have to hear it, relate to it, and remember it well enough to think and act on it. When that’s done right, well, they can even carry the vision beyond the leader’s own reach. In this episode, Jonathan reflects on the messaging process so far. He then questions whether or not the way he currently expresses his vision is going to be easy enough for them to repeat.

01:05 Reflections on the experience of crafting his messages so far.

05:15 I get the idea of resonance where it has emotional energy.

10:44 Messaging sparks action and starts to build commitment.

12:05 Key messages are the headlines of your communication

16:35 Amplify Question 41: Can they easily repeat what you’ve said about this change?

20:35 What makes messaging compelling?

25:42 At its heart, it has to be meaningful enough to listen.

29:40 This kind of understanding doesn’t from the head. It’s from feeling the significance.

30:50 Final Answer

Produced by NOVA