Help Best - Challenges and Advantages in 2025

Chris Cooper discussed the 2025 challenges and advantages, focusing on the 96% conversion rate to 73% retention in the growth phase. Key challenges include gym owners not meeting net owner benefit goals, lacking a two-year client retention period, insufficient CEO skills, and lacking a long-term sustainability plan. Solutions include a new coach development program, addressing flat, stalled, and lost avatars, and introducing habits training. Competition is minimal due to Two Brain's unique data-driven approach. Advantages include a comprehensive program delivered in stages, continual coaching improvement, and a focus on client outcomes.

Transcript

https://otter.ai/u/NftWNHZyAzepqq_YFn7JPQCE8VA?view=transcript

Action Items

• [ ] Introduce a new coach development program to help gym owners deliver a better product.
• [ ] Implement semi-private training to address the "flat, stalled, and lost" client avatars.
• [ ] Introduce habits training to help gym owners develop the necessary entrepreneurial skills.
• [ ] Explore the use of AI and software tools to assist mentors, but ensure that the human coaching component remains the focus.

OutlineChallenges in 2025: Retention and Mentorship

• Chris Cooper introduces the challenges and advantages for 2025, starting with the challenges faced in mentorship.
• Conversion rate improved to 96%, meaning most people continue in the growth phase after their first year of mentorship.
• Retention in the growth phase is only 73%, indicating that many people quit too early.
• Four criteria for successful mentorship are outlined: meeting net owner benefit goals, having a two-year client retention period, demonstrating CEO skills, and having a vision for long-term sustainability.

Criteria for Successful Mentorship

• Meeting net owner benefit goals is crucial; if the goal is met, it signifies success.
• Gym owners must keep clients for at least two years to see significant life changes.
• Gym owners need to have CEO skills beyond just coaching skills, with an EHR (Earnings Before Hourly Rate) higher than their per-hour training rate.
• A vision and plan for long-term sustainability are essential to prevent gym owners from reverting to old habits.

Challenges: Product Quality, Avatars, and Entrepreneurial Skills

• Product quality in gyms is a challenge, with the new coach development program aiming to improve delivery.
• The issue of flat, stalled, and lost avatars is addressed, with semi-private training hoped to help these clients.
• Lack of entrepreneurial skills among gym owners is a significant challenge, with many overwhelmed by information rather than action.
• The introduction of habits training is proposed to help gym owners build necessary skills through practice and accountability.

Competition and AI in Mentorship

• Chris Cooper addresses the competition issue, emphasizing that no one else tracks metrics and progress like Two Brain.
• The idea of a software company using Two Brain data to create an AI-driven mentor is discussed, with concerns about replacing human mentors.
• AI is good at presenting knowledge but cannot replace the human component of coaching and experience.
• The focus remains on coaching and the human element in achieving client outcomes.

Advantages: Comprehensive Program, Continual Improvement, and Focus on Outcomes

• A comprehensive program delivered in stages helps gym owners achieve incremental progress and focus on specific goals.
• Continual improvement in coaching is emphasized, with mentors constantly evolving to better help clients.
• The team's skills are highlighted, with a focus on client outcomes rather than just presenting new ideas.
• The importance of coaching and the team's unique approach to achieving results are reiterated, with a focus on outcomes rather than knowledge.

Conclusion: Changing the Coaching Industry

• Chris Cooper concludes by expressing pride in the team and their impact on the fitness and coaching industries.
• The focus on outcomes and continuous improvement sets Two Brain apart from other business coaches.
• The team's dedication to helping clients achieve their goals is highlighted, with a vision for future success.
• The meeting ends with a thank you to the participants for their contributions to Help Best.