Today I’m talking about designing your website to help your client experience. I know that this is an episode that might seem a little out of place because you’re wondering, ‘what does website design have to do with client experience?’ but as we go through this episode, I think that it will make more sense. It can be helpful to think about your website design and client experience together so that you’re creating something seamless that really benefits the people that you’re working with and want to work with in the future.

Topics Discussed:

• Why you should think of your website as the beginning of your client experience
• Creating a process that moves people from your website into your services
• Why your client experience needs to work for you and your clients
• Automating the client experience on your website
• Design choices that impact client experience
• Using feedback to make changes to your website with your clients in mind

Resources Discussed:

• Automating the Client Experience for Great Customer Service
• Dubsado
• Acuity
• Crazy Egg
• UX – What is it and Why is it Important?

Action Steps:

• Think of your website as the first part of your client experience
• Find one thing you can automate today
• Take a look at your navigation and make sure that it's simple and easy to understand