ASU Sports Business Podcast

#48: Freestyle Football & its strategy for Africa w/ Dan Wood


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Have you ever heard of Freestyle Football? This is a growing sport that engages with some of the world's biggest brands such as Red Bull & Juventus.


In this episode, we sit down with the Founder of the World Freestyle Football Association, Dan Wood, on how he built this global community.


It was an excellent conversation on which we also covered the foundations of Dan's purpose which is education & social impact and how this should be incorporated in every organisation.


How do we measure success? Through Ubuntu.


Listen to the whole podcast to find out what that means.


Timestamp:

  • Intro - 0:00:07
  • Guest Introduction - 0:02:27
  • Who is Dan Wood  - 0:03:09
  • Redbull Partnership  - 0:05:38
  • The WFFA Community  - 0:07:15
  • Dan’s Pivotal Moments - 0:09:19
  • Decentralised WFFA - 0:15:17
  • Usage of Blockchain - 0:19:45
  • Opportunities and challenges of Africa - 0:21:18
  • The Event in Kenya - 0:26:25
  • Dan’s Vision of the Sport - 0:28:39
  • Donations - 0:35:14
  • Balance Between Commercial and Social - 0:37:42
  • Ubuntu - 0:39:41
  • Quick Questions - 0:44:57
  • Conclusion - 0:50:19

  • Download the Report: ⁠ASU AFCON 2023 Overview⁠

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