John Saunders, formerly involved in sales and sales leadership on Wall Street, has very recently published The Optimizer: Building and Leading a Team of Serial Innovators. He describes in detail what inspired him to write on the subject, how he decided to write a book, and how he built a team of 250 beta readers. This blueprint for success is full of invaluable information.

Check out this episode of Writing to Get Business.

Do writing deadlines help get a book completed?

Why are beta readers important to a book’s success?

What fear must you overcome to successfully market your book?

How do you handle information people give you in interviews?

What three behaviors are essential to writing a valuable book?

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