John Espirian & Gillian Whitney chat about: Gold in the Groups. When it comes to understanding the power of community, John knows a thing or two. During his career on social media he's built strong and mighty followings on LinkedIn, Twitter, and YouTube. Based in the United Kingdom, John is best known for being a relentlessly helpful LinkedIn nerd. He is the go-to guy when you want to know about how to raise your visibility online and be more effective on LinkedIn. Recently, John launched the Espresso+ membership community. This private group is a safe space for ethical small businesses and solopreneurs interested in building an effective online presence. During this talk, John and I will discuss the power of community and tackle some of the misconceptions about groups: they're all dead, they're all spammy, you don't get updates, you don't build relationships.