If you’ve been wondering how often you should release a podcast episode to grow your show, make money, or see real results in your business, this episode is for you.

In this episode of Press Play, I’m answering one of the most common podcasting questions: How often should I publish podcast episodes?

Here’s the honest answer — it depends. But also… it doesn’t.

Podcasting can absolutely be a numbers game. The more episodes you release, the more opportunities you create for downloads, discoverability, and algorithm momentum. More content means more entry points into your show. It can increase your downloads and make your podcast look more established and active.

But frequency only works if you can stay consistent.

If you’re asking me for a minimum, I recommend releasing at least one episode per week. Once a week should be your baseline if you want steady podcast growth and real traction.

Could you release two episodes per week? Absolutely.

Could you do daily episodes? Sure — I do.

But that only works if it fits your capacity and your content strategy.

If you love interviews but also want to build authority with solo content, you could release:

1. One solo episode per week
2. One interview episode per week

That’s a simple, powerful strategy that keeps your show active and diverse.

But here’s what matters more than frequency: consistency.

If you can only manage one episode every other week, then commit to that and stick to it. I would rather you release consistently every two weeks than burn out trying to post weekly and quit entirely.

Podcast growth, podcast monetization, and podcast success all rely on momentum. And momentum comes from consistency.

So if you want the best results:

1. Aim for once a week minimum
2. Increase frequency only if you can sustain it
3. Build a content system that supports your schedule
4. Don’t overcommit and disappear

The best release schedule is the one you can maintain long term.

Start there.

If you are ready to create a podcast that pays for your business, come join the 7 day accelerator over on my Skool community! It's free for the first 7 days. Head over to www.podcastthatpays.com

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Music credit: Mavericks by Harrison Amer. A Podcast Launch Bestie production