What does "Personal Brand" even mean? Is it something that social media platforms have invented out of thin air any excuse to keep people on their platform?

I've chatted about this loads. Promoting a side hustle is hard, well that's what I've been finding. My default has always been to create a website for your side project. Register social media accounts as a way to promote your idea and get people to your website. Does this even work when it's just you running EVERYTHING?

In this episode, I talk about how I've switched from using these "business" social media accounts to try and find customers for my projects. To using my personal social media accounts to try and get me and my products out to the world. It's been scary, hard, and a lot of work.

I'm hoping to create another mini-series, with part 2 coming out in a few months to see how I've been progressing.

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