Sustainability doesn’t fail because people don’t care — it fails because systems reward convenience. Together with Noah Schaul, we unpack how purpose, intuition, and smarter business design can turn sustainable choices into the obvious ones.

00:00 Introduction and Background

02:45 Sustainability Journey and Business Models

05:40 Innovative Projects in Sustainability

08:08 Consumer Behavior and Sustainability

10:56 Supply Chain Management and Legislation

13:44 The Role of Convenience in Sustainability

16:26 Creative Solutions for Sustainable Practices

19:07 Purpose and Career Reflection

21:55 Intuition in Decision Making

24:28 The Future of Sustainable Business Models

27:28 Book Recommendations and Closing Thoughts