The Jason Levin Show

#48: Mara Huberman - Here's Why Shocking Content Goes Viral w/ Citizen's Social Media Manager


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Mara Huberman is a social media manager at Citizen where she goes viral everyday with shocking content. She was previously at New York Post where she grew their YouTube 600%. Mara is also the author of a raunchy haiku book called 575 and is the funniest sommelier you'll ever meet.

(00:54) Why The Internet Loves Shock

(06:05) How Mara Went Viral With A Shocking TikTok

(11:00) Growing the New York Post's YouTube

(19:25) Mara's Video Editing Tool of Choice

(23:25) Mara Reads Haikus

(27:41) How to Be a Fancy Wine Drinker

(42:51) Citizen's Marketing Machine

⁠Jason Levin⁠⁠ is an NYC-based marketing consultant for startups like Product Hunt, Jam.dev, and more. Every week, he shares tactics for organic social media growth for startups in his newsletter ⁠⁠Cyber Patterns⁠⁠ to 15,000+ readers.

You can follow Jason on: Twitter, YouTube, LinkedIn, and Instagram

Past guests of The Jason Levin Show include: Eric Jorgenson, Greg Isenberg, Jack Raines, Paul Millerd, Mike Solana, Danny Miranda, Billy Oppenheimer, Jack Rhysider, Ben Wilson, and more.

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The Jason Levin ShowBy Jason Levin