Principles of minimum viable audiences focus the efforts of business managers down to their core supporters and early adopters. They force attention on the specific people that the operation can help, and enables connection to happen with those people. It encourages conversation with those people and maintains the passion for the project.

Most social enterprises don't need any help focusing on the social mission. What would happen if we put just as much care and attention into the products and services that we're offering? Specifically making a minimum viable audience can help you do that.

Let's collaborate together to help social enterprises maintain operations throughout the Covid-19 pandemic. You can join the conversation on Social Enterprise Connect.

Resources:

One of Seth Godin's Blog posts on MVA

Geoffrey Moore's Crossing the Chasm

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Marketing Social Enterprise is a project of Strategy Made Simple - StrategyMadeSimple.ca

Please visit our website for more social enterprise development articles, podcasts, and features and to see what coaching can do for your social enterprise.

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Do you have questions about Marketing Social Enterprise? Please tweet @MatthewRempel or email [email protected].

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