Market research expert Dominic Carter took time to talk to us about the ageing population in Japan and the challenges and opportunities rising from the unique demography of the country. Dominic introduced us to his Living Best initiative and paints us a picture of the 'slow-moving emergency' and the increasing space for assistive technology and aging relating innovation. Having been immersed in the consumer landscape since the 1990's, Dominic has a wealth of experience observing the consumer trends in Japan.

For more information head to episode homepage:

https://www.exporttojapan.co.uk/opportunity-in-japans-ageing-population-with-dominic-carter/

The Export to Japan Podcast series is supported by The Foundation for International Trade and Industrial Co-operation (ITIC).