Gentle Power

48. Optionality has downsides and complexity


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In this episode, we welcomed Yehong Zhu, founder and CEO of Zett AI. Yehong is a former Forbes reporter, a Harvard philosophy graduate, and a former product manager at X (formerly Twitter). We explored how her background across media, tech, and startups shapes the way she thinks about negotiation, decision making, and building companies that last.


We covered: 

  • The “worst alternative” to a deal and the sushi conveyor belt problem of waiting too long for a better option

  • Poker as a decision framework: protecting your energy stack, knowing when to fold, and developing your own risk styleAnnie Duke’s concept of “resulting” and how to separate decision quality from outcomes

  • Reversible vs irreversible decisions, infinite games, and building companies that last beyond short term incentives

For more:

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Gentle PowerBy Gerta and Alex at YourNegotiations.com