Tea Time With Tech Marketing Leaders

#48: Paul Higgens PART I - Talk Less, Do More


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Originally from Australia, Paul Higgins is a business mentor, podcaster, and publisher who helps coaches and consultants to help build profitable and sustainable online businesses. He previously spent 18 years at the Coca Cola company, managing $700 million in marketing strategy across the world. This conversation shares insight into how set up effective processes to run a global remote team.

Shifting away from his 12-14 hours of meetings per day at Coca Cola, Paul tries to keep the team to be as 'meeting free' as possible. They utilize Voxer, a voice chat platform that allows for instant communication across timezones. By utilizing this technology, Paul's team can effectively execute work 24 hours a day, from Melbourne to the Maldives to Colombia. Everyone will update a key focus, biggest win, and one area they need help. Every Friday, they update rewards summary.

They utilize Asana for project management as a bible; every task done by team members is noted and can be set up as repeatable tasks in order to keep the business on track. Trying to use too many tools can lead to friction; by keeping the amount low, you can streamline tasks and never miss a project. Dub, like Loom, allows the recording and sharing of processes which makes training and sharing recordings of meetings easier.

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Tea Time With Tech Marketing LeadersBy Kerry Guard

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