The amount of money spent on paid social media ads has been steadily climbing since 2019, and now, with businesses preparing to spend nearly a fifth of their ad budgets on this pay-to-play promo, it’s clear that social media ads are becoming a staple in marketing strategies across small and large businesses.

Ultimately, paid social media helps with targeting audiences and driving sales just as organic social media does. The advantage to paying for this type of value? Speed to market, campaign sustainability, and good old fashioned message frequency.

In this episode, Ciara chats with Pamela Kiely, our agency Paid Media Lead on how to set up campaigns effectively and why we need to care about the IOS14 updates affect on advertising. 

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