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Joining me this week is Crystal Nikosey.

Crystal is the Director of Global Revenue Enablement at UserZoom. She's also the Phoenix Chapter Lead for Women in Sales Enablement, and the co-host of the Sales and Enablement Podcast.

I was lucky enough to be a guest on the podcast and it was so much fun talking to Crystal that I just knew I had to get her onto my show.

She did not disappoint.

For those of you who know Crystal, she is also a brilliant content creator on LinkedIn who always brightens up feeds with some rather hilarious and often hot takes on enablement.

Crystal has intuitively figured out a way to apply a theory of motivation known as the “Self Determination Theory.” Make sure to listen out for that, where we compare what the theory says to what Crystal told me to tie it all together and reveal why she's doing such a great job of enabling the sales reps at UserZoom.

To find out more about why it's important to stay close to your sales reps - sit back, relax, and enjoy my conversation with Crystal Nikosey.