On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, we feature Thomas Shields, Director of Product Marketing at Superside. There is a galaxy of solutions to tackle the creative problem, ranging from strategic solutions to tactical, and outsourced to in-house.

Specifically, creative agencies, internal creatives, freelancers, and self-service tools comprise this galaxy. Thomas discusses creative-as-a-service (CaaS) as a better approach by combining 3 key elements: remote creative talent, tech for easy collaboration, and a unique subscription model.

HIGHLIGHT QUOTES

Advantages of CaaS over agencies and freelancers - Thomas: "So CaaS is technology-enabled, it's a subscription similar to SaaS, and it will deliver compelling creative on-demand, so really fast, within a clear, defined budget. You have total control and transparency around what you're getting, for what you pay, and it's able to do it at a scale and breadth of skills."

You can find out more about Thomas in the link below:

• LinkedIn: https://www.linkedin.com/in/tlshields/

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