Summary

In this episode of 'From Leads to Leases', Jerry Vinci speaks with Jason Nieves, Vice President of Marketing for Alta Senior Living. They discuss Jason's unique journey in the senior living industry, innovative marketing strategies, the importance of data tracking, and how to engage diverse audiences. Jason shares insights on turning around underperforming communities, leveraging Google Business Profiles, and best practices for online reputation management. The conversation emphasizes the need for a data-driven approach in marketing and the significance of personalization in reaching potential residents and their families.

Learn More:

• Connect with Jason Nieves
• Learn more about Alta Senior Living

Takeaways

• Jason Nieves has a diverse background in senior living, enhancing his marketing strategies.
• Innovative approaches at Alta Senior Living focus on creativity and data-driven decisions.
• Effective tracking mechanisms are essential for understanding audience engagement.
• Hyper-personalization allows for targeted marketing strategies.
• Managing data overload is crucial for effective decision-making.
• Engaging diverse audiences requires tailored messaging for residents and families.
• Analyzing market conditions is key to turning around underperforming communities.
• Google Business Profiles are vital for online visibility and reputation management.
• Acquisition costs are complex and require careful consideration of various factors.
• A holistic approach to marketing metrics is necessary for campaign success.

Chapters

00:00 Introduction to Jason Nieves and Senior Living Marketing

01:33 How Jason Got His Start in the Senior Living Industry

06:05 Innovative and Entrepreneurial Approaches at Alta Senior Living

08:28 The Importance of Measurable Data in Senior Living

11:16 Hyper-Personalization in Marketing Strategies

14:30 Jason's Secret to Avoiding Marketing Dashboard Overwhelm

17:47 Understanding Diverse Audiences in Senior Living

22:17 Strategies for Driving Occupancy Growth for Underperforming Communities

29:53 The Challenges of Quantifying Acquisition Costs

34:41 Key Elements of Successful Campaigns

38:34 Why a Slower Marketing Strategy is Better and Smarter

42:56 Staying Ahead in Digital Marketing

46:05 Best Practices for Reputation Management

51:33 Innovative Projects in Senior Living Marketing

53:51 Staying Connected with Jason Nieves