As a follow-up to Episode 16, Nate & Brett discuss what to do when your data is not just polluted, but is flat-out wrong.

They talk about ongoing issues with Google Analytics, Facebook, and nearly every analytics platform in digital marketing – and how to deal with the dark side of data-driven marketing.

Issues Discussed

* Follow-up to Google Analytics Spam

* Unspoken issues with Google Analytics

* Problems with internal platform metrics

* Myths about Bad Metrics

* The opportunity for marketers who can overcome bad data

Links Mentioned

* Nate’s Post on Google Analytics Spam

* Episode 16 – Why Your Analytics Are Bullshit

* Info on Vitaly

* Annielytics post on Facebook Link Shims

* Facebook’s Ad Metrics Fraud

Download this episode!