Every business has expectations…expectations for their clients, their revenues, and their alliances. But things rarely go as planned. Joel Maloff is Senior VP of Strategic Alliances and Chief Compliance Officer at Phone.com. He came on the Alliance Aces podcast to share about how expectations shifted for him: Some of his most valuable alliances came from the least expected verticals. He shared how he’s navigated the world of what he calls “bluebirds and blackbirds,” and turned the unexpected into incredible growth opportunities.