In this episode of Make Data Talk, Dr. Selena Fisk breaks down the critical difference between a data strategy and a data plan, and why confusing the two is quietly undermining data-informed decision making in many organisations.

Too often, leaders believe they have a data strategy when what they actually have is a collection of dashboards, reporting tools, or technology roadmaps. But a true data strategy defines why data matters, and how it creates value. A data plan, on the other hand, clarifies what data is used, by whom, when, and what responsibility sits behind it.

If you care about data governance, building a strong data culture, improving business intelligence, or strengthening data-informed leadership, this episode will help you align strategy with execution.

You'll learn:

• The difference between data strategy and a data plan

• How to provide clarity for data responsibility across teams

• Practical steps to build a more data-informed organisation

Perfect for executives, leaders, and data professionals who want their data investments to actually change behaviour, not just produce reports.