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481 - How Do I Identify My Target Audience for My Personal Brand?
A personal brand without a clear target is like a billboard in the desert; it exists, but no one sees it. In today’s episode of The Daily Hint, we focus on one of the most overlooked questions in CEO branding: Who is your audience?
1. Start with Your Objective.
Before you can define your audience, you need to determine your goal.
• Are you trying to build or grow a business?
• Are you looking for your next career step?
• Are you aiming to increase visibility inside your organization?
Each goal leads to a different target audience and requires a different branding approach.
2. Building a Business? Think Like a Marketer.
If your personal brand is supporting your company’s growth, your audience should be aligned with your ideal customer. In that case, every piece of content should reinforce your credibility and make it easier for those customers to trust and engage with you.
3. Growing Inside a Company? Think Two Levels Up.
One of the most powerful career strategies: Build a personal brand that speaks to people two levels above your current role. That audience of senior executives, department heads, and VPs are the ones who can open doors, recommend promotions, and see you as a strategic asset.
4. Finding a New Job? Attract the Right Decision-Makers.
If your goal is to transition into a new position, your brand must resonate with the individuals who make hiring decisions. Position yourself as someone who already operates at that level, and your content will naturally attract attention from the right recruiters and leaders.
5. Tailored Visibility Creates Strategic Opportunity.
You don’t need to be visible to everyone. You need to be visible to the people who matter most to your goals. Defining that group is the first step in building a personal brand that delivers results.
Final Insight:
Your audience isn’t “everyone in your network.”
It’s the people who influence your future.
This episode provides you with the thinking and tools to define who you are and how to position your brand for impact.
Listen now to aim higher, with precision.
Highlights:
00:00 Identifying Your Target Audience
00:26 Building a Business-Oriented Personal Brand
00:35 Advancing Within an Organization
Links:
===========================
Equipment and Software that I use for my Videos and Podcasts!
Jens Equipment and Software overview: https://www.jensheitland.com/equipment
===========================
Books that I read and recommend.
My Book Recommendations: https://www.jensheitland.com/books
===========================
Here are the ways to work with me:
Speaking: https://www.jensheitland.com/speaking
Leadership Skills Assessment: https://www.wearesucceed.com/
===========================
Connect with me!
LinkedIn: https://www.linkedin.com/in/jensheitland/
Facebook: https://www.facebook.com/JensHeitlandofficial/
Instagram: https://www.instagram.com/jensheitland/
TikTok: https://www.tiktok.com/@jensheitland
X/Twitter: https://twitter.com/jensheitland
Newsletter: https://www.jensheitland.com/newsletter
===========================
Subscribe and Listen to The Jens Heitland Show Podcast HERE:
YT: https://www.youtube.com/channel/UCjuSGi1feauCNSER3IKuGWg
Web: https://www.jensheitland.com/podcasthome
Apple: https://podcasts.apple.com/us/podcast/the-jens-heitland-show-human-innovation/id1545043872?uo=4
Spotify: https://open.spotify.com/show/7H0GWMGVALyXnnmstYA1NL
===========================
Subscribe and Listen to The Daily Hint with Jens Heitland Podcast HERE:
YT: https://www.youtube.com/channel/UC2tLdutVh6b6nCBgWQ817eQ
Web: https://www.jensheitland.com/the-daily-hint
Apple: https://podcasts.apple.com/us/podcast/the-daily-hint-with-jens-heitland/id1722930497
Spotify: https://open.spotify.com/show/4T02uYPvcOrajPC6FgH64r?si=8aab1e7683204160&nd=1&dlsi=0f69c72af017454a
View all episodes
A personal brand without a clear target is like a billboard in the desert; it exists, but no one sees it. In today’s episode of The Daily Hint, we focus on one of the most overlooked questions in CEO branding: Who is your audience?
1. Start with Your Objective.
Before you can define your audience, you need to determine your goal.
• Are you trying to build or grow a business?
• Are you looking for your next career step?
• Are you aiming to increase visibility inside your organization?
Each goal leads to a different target audience and requires a different branding approach.
2. Building a Business? Think Like a Marketer.
If your personal brand is supporting your company’s growth, your audience should be aligned with your ideal customer. In that case, every piece of content should reinforce your credibility and make it easier for those customers to trust and engage with you.
3. Growing Inside a Company? Think Two Levels Up.
One of the most powerful career strategies: Build a personal brand that speaks to people two levels above your current role. That audience of senior executives, department heads, and VPs are the ones who can open doors, recommend promotions, and see you as a strategic asset.
4. Finding a New Job? Attract the Right Decision-Makers.
If your goal is to transition into a new position, your brand must resonate with the individuals who make hiring decisions. Position yourself as someone who already operates at that level, and your content will naturally attract attention from the right recruiters and leaders.
5. Tailored Visibility Creates Strategic Opportunity.
You don’t need to be visible to everyone. You need to be visible to the people who matter most to your goals. Defining that group is the first step in building a personal brand that delivers results.
Final Insight:
Your audience isn’t “everyone in your network.”
It’s the people who influence your future.
This episode provides you with the thinking and tools to define who you are and how to position your brand for impact.
Listen now to aim higher, with precision.
Highlights:
00:00 Identifying Your Target Audience
00:26 Building a Business-Oriented Personal Brand
00:35 Advancing Within an Organization
Links:
===========================
Equipment and Software that I use for my Videos and Podcasts!
Jens Equipment and Software overview: https://www.jensheitland.com/equipment
===========================
Books that I read and recommend.
My Book Recommendations: https://www.jensheitland.com/books
===========================
Here are the ways to work with me:
Speaking: https://www.jensheitland.com/speaking
Leadership Skills Assessment: https://www.wearesucceed.com/
===========================
Connect with me!
LinkedIn: https://www.linkedin.com/in/jensheitland/
Facebook: https://www.facebook.com/JensHeitlandofficial/
Instagram: https://www.instagram.com/jensheitland/
TikTok: https://www.tiktok.com/@jensheitland
X/Twitter: https://twitter.com/jensheitland
Newsletter: https://www.jensheitland.com/newsletter
===========================
Subscribe and Listen to The Jens Heitland Show Podcast HERE:
YT: https://www.youtube.com/channel/UCjuSGi1feauCNSER3IKuGWg
Web: https://www.jensheitland.com/podcasthome
Apple: https://podcasts.apple.com/us/podcast/the-jens-heitland-show-human-innovation/id1545043872?uo=4
Spotify: https://open.spotify.com/show/7H0GWMGVALyXnnmstYA1NL
===========================
Subscribe and Listen to The Daily Hint with Jens Heitland Podcast HERE:
YT: https://www.youtube.com/channel/UC2tLdutVh6b6nCBgWQ817eQ
Web: https://www.jensheitland.com/the-daily-hint
Apple: https://podcasts.apple.com/us/podcast/the-daily-hint-with-jens-heitland/id1722930497
Spotify: https://open.spotify.com/show/4T02uYPvcOrajPC6FgH64r?si=8aab1e7683204160&nd=1&dlsi=0f69c72af017454a