As a CEO, your job is to drive strategy, lead teams, and grow the business. So, where does personal branding fit in? It’s critical, but it shouldn’t consume your calendar. In this episode of The Daily Hint, we delve into what it truly takes to build and sustain a high-impact personal brand with limited time.

1. The Two-Hour Rule.

If you’re running a company, you shouldn’t be spending hours a day on your personal brand. The goal is to dedicate no more than two hours per month and still appear consistently across platforms. But to do that, you need one thing: a system.

2. Without a System? Go Daily But Small.

If you don’t yet have a structure in place, you’ll need to commit more time upfront, about 30 minutes per day. This time can be used to:

• Reflect on your thought leadership messages

• Draft simple posts or video ideas

• Review your positioning and content strategy

3. Build a Repeatable System.

The key to reducing time is delegation. Whether you use internal team members or partner with an external agency, the system should include:

• A personal brand hub (website or landing page)

• A content capture method (1-2 pieces per month)

• A repurposing engine that turns your ideas into multiple formats

• A distribution plan across relevant platforms

4. Think Like a CEO, Not a Creator.

You don’t need to post every day. You need to design a repeatable workflow that amplifies your voice without demanding your constant attention.

That’s how modern CEOs build brand equity and still have time to lead.

Closing Perspective:

A personal brand should multiply your impact, not compete with your job.

This episode outlines how to structure your time and resources so that your brand works harder than you do.

Because visibility should scale with leadership, not fight against it.

Highlights:

00:00 Introduction: Time and Resources for a CEO's Personal Brand

00:06 Efficient Branding: The Two-Hour Monthly Strategy

00:16 Building a Systematic Approach

00:29 Daily Commitment: Half an Hour a Day

00:33 Consistency is Key

Links:

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Equipment and Software I Use for My Videos and Podcasts   

Jens Equipment and Software overview: https://www.jensheitland.com/equipment

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Books that I read and recommend.

My Book Recommendations: https://www.jensheitland.com/books

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Here are the ways to work with me:

Speaking: https://www.jensheitland.com/speaking

Leadership Skills Assessment: https://www.wearesucceed.com/

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Connect with me!   

LinkedIn: https://www.linkedin.com/in/jensheitland/

Facebook: https://www.facebook.com/JensHeitlandofficial/

Instagram: https://www.instagram.com/jensheitland/

TikTok: https://www.tiktok.com/@jensheitland

X/Twitter: https://twitter.com/jensheitland

Newsletter: https://www.jensheitland.com/newsletter

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Subscribe and Listen to The Jens Heitland Show Podcast HERE: 

YT: https://www.youtube.com/channel/UCjuSGi1feauCNSER3IKuGWg

Web: https://www.jensheitland.com/podcasthome

Apple: https://podcasts.apple.com/us/podcast/the-jens-heitland-show-human-innovation/id1545043872?uo=4

Spotify: https://open.spotify.com/show/7H0GWMGVALyXnnmstYA1NL

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Subscribe and Listen to The Daily Hint with Jens Heitland Podcast HERE: 

YT: https://www.youtube.com/channel/UC2tLdutVh6b6nCBgWQ817eQ

Web: https://www.jensheitland.com/the-daily-hint

Apple: https://podcasts.apple.com/us/podcast/the-daily-hint-with-jens-heitland/id1722930497

Spotify: https://open.spotify.com/show/4T02uYPvcOrajPC6FgH64r?si=8aab1e7683204160&nd=1&dlsi=0f69c72af017454a