Casey Brown, pricing expert and author of Fearless Pricing, shares her journey from chemical engineer to entrepreneur and pricing consultant. Casey unpacks why most businesses — regardless of size or industry — are leaving money on the table due to fear-based pricing decisions. She explains the psychology behind underpricing, the dangers of unnecessary discounting, and why a customer objecting on price is actually a buying signal. Casey also gets personal about her path from poverty to Fortune 500 to founder, the lessons of niching down early, the importance of meditation, and her evolving pursuit of a more intentional, peaceful pace of work.

Chapters:

00:00 Intro & Elevator Pitch

03:10 The Origin of a Pricing Geek

05:20 The Leap from Corporate to Entrepreneur

10:10 Niche Down Sooner

13:55 Post-It Note Wisdom

17:50 Mantra & Mindset Under Pressure

19:30 Imposter Syndrome & Self-Doubt

26:55 Pricing Blind Spots & Fears

30:55 How to Set the Right Price

42:20 Price Objections Are Buying Signals

44:50 Why You Need Pricing Meetings

47:40 Action Item & Fearless Pricing

Find Casey Online:

Personal Website: www.caseybrown.com

Business Website: www.boostpricing.com

Linkedin: www.linkedin.com/in/caseybrownboost/

Youtube: www.youtube.com/@boostpricing

👋It’s your host, Brian! Come say hi!

Website: https://brianondrako.com

LinkedIn: https://www.linkedin.com/in/brianondrako/ 

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