Tommy, founder of a $200M+ home service business, breaks down the exact principles he used to scale—from performance pay and hiring A-players to dialing in branding, KPIs, and company culture. But more than tactics, this talk hits on something deeper: accountability, execution, and why most contractors stay stuck despite having access to great ideas.

If you've ever felt like you're working hard but not making the progress you expected—or you know what to do but aren't actually doing it—this episode will challenge you to rethink how you operate your business and your life.

Timestamps

00:00 — Why keeping promises to yourself matters more than anything 00:20 — Introduction to Tommy Mello and his $200M+ business 02:00 — Why profit matters more than revenue 05:05 — The 8-step sales process and increasing reviews 07:02 — The 4 KPIs that control your entire business 10:48 — Branding mistakes and the power of a rebrand 14:27 — How to research customers before showing up 15:17 — Hiring A-players vs. settling for average 21:46 — Tools, systems, and automation that scale companies 27:58 — Performance pay and building a winning team 33:39 — "The magic you're looking for is in the work you're avoiding"💻 Ready to grow your contracting business?

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