The world isn’t black and white. There are a lot of gray areas whether we like to admit it or not.

 

The sales and marketing world is the same way. It’s not just inbound or just ABM. It’s a mixture.

 

Jen Spencer, VP of Sales & Marketing at SmartBug, articulates on this exact topic live from B2BSMX 2019. In her presentation, Jen covers:

• Reasons why inbound is still valuable
• How buyer personas affect your ABM strategy
• How to create content and web experiences that serve the buyer personas within your target accounts
• How to get started using inbound for ABM

 

Resources mentioned in this episode:

• Adele Revella model
• Buyer Persona Institute
• HubSpot

 

To listen to this episode and more like it, you can subscribe to #FlipMyFunnel on Apple Podcasts or tune in on our website.