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In the latest edition of Loyalty360’s Leaders in Customer Loyalty: Brand Stories series, Tara Roth-Sterger, Senior Loyalty Program Manager at MANSCAPED, shared insights into the brand’s journey and its customer-first approach. Founded in 2016 by Paul Tran, MANSCAPED has grown from a men’s below-the-waist grooming company into a global leader in men’s personal care, expanding into beard, skincare, and grooming products. Tara discussed the launch of the brand’s new Members Only Rewards program, which integrates seamlessly with its strong subscription model to deliver simplicity, recognition, and exclusive perks. She emphasized MANSCAPED’s focus on building trust, community, and advocacy, highlighting partnerships like the one with the Testicular Cancer Society, while also underscoring how emotional loyalty and personalization are driving the brand’s next phase of customer engagement.