Chris Badgett and Jim Hankins discuss how Jim and his wife, Doreen, developed a flourishing e-learning firm in the firearm safety teaching area. Training was an important part of the company when they first opened as a gun store. They eventually discovered their love for teaching and switched to weapon safety instruction. Doreen swiftly rose to prominence as one of the best educators in the field. Using her knowledge to expand their company. To assist other instructors and other companies increase their web presence. She even penned a book called "The Firearms Marketing Toolkit".