Welcome to the second of a three part special where we join Finola Howard, as she explores how an effective positioning strategy can level up your business and unlock powerful growth.

Defining your Positioning strategy is a crucial aspect of building a brand, as it sets a company apart from its competitors and establishes an identity in the market.

Effective positioning is based on a deep understanding of the target audience, their needs, and preferences, as well as the competitive landscape. By establishing a unique selling point and emphasizing the brand's differentiators, businesses can resonate with their ideal customers and gain a competitive edge in the marketplace. 

According to Finola, it's important to understand that positioning is not solely about what a company does or how it operates; it's about the perceptions customers have and how they view the brand's particular place in the market.

A strong positioning strategy helps you craft a memorable, engaging, and unique brand story, can effectively entice your target audience and command a strong presence within your chosen market segment. 

In this episode, you will learn the following:

Positioning is the defining characteristic of a brand that shows why it's better than its competitors. - Finola Howard 

Other Episodes You'll Enjoy:

Why Purpose Mission and Vision Matter with Finola Howard

Build Values That Stick Even When They’re Tested with Finola Howard

Reflections Upon The Entrepreneurial Road with Finola Howard

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YouTube: https://www.youtube.com/c/howgreatmarketingworks 

Twitter: https://www.twitter.com/FinolaHoward 

LinkedIn: https://www.linkedin.com/in/finolahoward/ 

Website: https://www.finolahoward.com/ 

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