What does it take to turn a love for food into a sustainable, creative business? In this episode, Jessica Hoffman takes us behind the scenes of her journey from marketing professional to full-time food blogger. She shares how she monetized her blog, created digital products, honed her food photography skills, and built a content strategy that works — all while juggling workshopping recipes, crafting meaningful newsletters, and staying sane in a fast-paced digital world. Whether you're dreaming of cookbook deals or looking to master batch content creation, this conversation is packed with real talk and practical tips for modern food content creators and anyone else looking to monetize their creative business.

Choosing Chia Website: https://choosingchia.com/

Choosing Chia Instagram: https://www.instagram.com/choosingchia/

We're All Creative Website: https://www.wereallcreative.com/

We're All Creative Instagram: https://www.instagram.com/wereallcreative/?hl=en