It may be years or even decades before companies begin to use blockchain to its full potential. On today’s episode Gabriele Giancola, CEO of qiibee, explains how he and his company are utilizing the ‘trustless’ nature of blockchain to offer brands a new way to run their loyalty programs on the blockchain. Real value tokens allow companies to better track usage and allow customers to trade loyalty tokens against each other or exchange them for fiat cash all while providing the security synonymous with crypto. To learn more about Gabriele or connect, check out: www.qiibee.com & https://www.linkedin.com/in/gabriele-giancola-6633363a/