86% of consumers suffer from banner blindness.

Furthermore, a study on adblocker usage in the United States, found that 45% of respondents aged 15 to 25 said they used an adblocker. The same was true for 42% of respondents between 26 and 33, and respondents between 46 and 55. (Statista)

Read at: https://monetizationnation.com/blog/49-how-native-advertising-can-help-solve-banner-blindness-and-ad-blocker-problems/