Money mindset affects more than your bank account.

It shapes how you price your services, how you talk about money, how you make decisions, and how confidently you grow your wellness business.

In this episode, Cory sits down with Kristen Ricupero, founder of Financial Fitness Coaching and certified Profit First Professional, to talk about the money stories that hold health and wellness entrepreneurs back — and how to begin changing them.

Why This Matters

Many wellness business owners are passionate, skilled, and deeply committed to helping people.

But if they believe they “can’t charge more,” “don’t need to make that much,” or should only earn enough to pay the bills, their business can become stressful, underpriced, and unsustainable.

Key Takeaways

✔️ Money mindset starts early and often runs subconsciously
✔️ Many wellness entrepreneurs undercharge because of old money stories
✔️ Pricing should reflect the value and transformation you provide
✔️ Your bank account is data — not a reflection of your worth
✔️ Shifting your mindset can change how you lead, price, and grow

Cory’s Legal Pro Tip

“If your business is helping people transform their lives, your pricing should support the sustainability of that transformation.”

🎧 Want to feel more confident with money in your wellness business? Hit play now.

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