A Zoom sit-down conversation with Brad Putney, Google Ads expert and Owner of True North Consulting. Midwest bred, Brad expresses over the next hour with Duluth Pack's CEO, Tom Sega, about his growth from the corporate financial world to transitioning into becoming one of Google’s Ad All-Stars. Now with over 10 years of entrepreneurship under his belt, Brad shares his expertise and recommendations for businesses regarding Google and Bing pay per click ads and how to optimize for revenue success. In addition, he also shares about how to cut customer acquisition and understand crucial key words and SEO terms that are appropriate for his customers to ultimately optimize. Get ready to be inspired. Enjoy this week’s episode of Leader of the Pack; a podcast by Duluth Pack.