Joyce Chung is an accomplished executive who has launched, led, and consulted for high-growth businesses in the U.S., Europe, Latin America, and Asia with 100 global innovation and consumer insights studies under her belt.

In this episode of Good Revenue, host Neeta Bidwai and Joyce cover:

• Her non-linear career path, starting in advertising and transitioning to consumer insights and brand strategy consulting
• The importance of storytelling and data in brand development
• The often-neglected value of insights in forming effective business strategies
• Examples from her work with major brands such as Apple, Nike, Google, Disney, Notion, Salesforce, Delta Airlines, EcoSense
• Challenges practitioners face in aligning data with business outcomes, and the significance of engaging with the right stakeholders
• How foundational consumer behavior research impacts product development and market positioning
• The critical role of leadership in successfully implementing brand strategies and transformations
• The significant role of brand voice and identity in differentiating companies
• How high-performance firms effectively implement brand initiatives through leadership and strategic communication

Tune in for an insightful episode with lots of case studies!

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Where to find Joyce:

https://www.linkedin.com/in/joycechung1/

Where to find Neeta:

https://www.linkedin.com/in/neetabidwai/

Where to find Good Revenue:

https://goodrevenue.io/goodrevenue

https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ

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Highlights:

00:00 Introduction to Joyce Chung

00:31 Joyce's Career Journey

02:34 The Importance of Consumer Insights

06:05 Insights in Action: Apple and WhatsApp

08:51 Brand and Intangible Assets

25:25 The Power of Brand Voice

30:00 High Performance Companies vs. Average Performers

32:04 Conclusion and Final Thoughts

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Referenced:

Apple: https://www.apple.com/ 

Nike: https://www.nike.com/ 

Google: https://www.google.com/ 

Disney: https://www.disney.com/ 

EcoSense: https://www.ecosenselighting.com/homepage-elementor/ 

Notion: https://www.notion.com/ 

Salesforce: https://www.salesforce.com/ 

Delta Airlines: https://www.delta.com/

Facebook: https://www.meta.com/  

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