Creating content isn’t the problem.

Creating relevant content is.

In this episode, we explore a common question for CEOs: “What kind of content should I create for my personal brand?”

1. Start with the goal.

If you don’t know where you’re going, your content won’t get you there.

Are you positioning for partnerships, future board roles, customer trust, or internal leadership? Your outcome defines your message.

2. Think value-first, not visibility-first.

Your audience doesn’t need noise. They need clarity.

Every piece of content should answer a fundamental question your ideal audience is asking and show them how you think.

3. Separate thought leadership from influence.

Influencers entertain.

CEOs guide.

You’re not here to follow trends, you’re here to lead conversations that matter to your industry.

4. Your story matters, but it needs a filter.

Start with your superpower.

Then your values.

Then your audience.

When you align all three, your content becomes more than communication; it becomes positioning.

Conclusion:

Content is leveraged, but only if it’s connected to strategy.

This episode provides a simple lens to make smarter choices, reduce noise, and lead with purpose.

Listen to the full 60-second hint.

Then ask yourself: Who needs to see me, and what do they need to understand about me to say yes?

Highlights:

00:00 Introduction: Crafting Content for Your Personal Brand

00:08 Understanding Your Audience's Needs

00:22 Thought Leadership vs. Influencer Content

00:43 Focusing on Thought Leadership

00:45 Avoiding Influencer Trends

00:50 Final Thoughts: Applying Your Strategy

Links:

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Equipment and Software I Use for My Videos and Podcasts   

Jens Equipment and Software overview: https://www.jensheitland.com/equipment

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Books that I read and recommend.

My Book Recommendations: https://www.jensheitland.com/books

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Here are the ways to work with me:

Speaking: https://www.jensheitland.com/speaking

Leadership Skills Assessment: https://www.wearesucceed.com/

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Connect with me!   

LinkedIn: https://www.linkedin.com/in/jensheitland/

Facebook: https://www.facebook.com/JensHeitlandofficial/

Instagram: https://www.instagram.com/jensheitland/

TikTok: https://www.tiktok.com/@jensheitland

X/Twitter: https://twitter.com/jensheitland

Newsletter: https://www.jensheitland.com/newsletter

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Subscribe and Listen to The Jens Heitland Show Podcast HERE: 

YT: https://www.youtube.com/channel/UCjuSGi1feauCNSER3IKuGWg

Web: https://www.jensheitland.com/podcasthome

Apple: https://podcasts.apple.com/us/podcast/the-jens-heitland-show-human-innovation/id1545043872?uo=4

Spotify: https://open.spotify.com/show/7H0GWMGVALyXnnmstYA1NL

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Subscribe and Listen to The Daily Hint with Jens Heitland Podcast HERE: 

YT: https://www.youtube.com/channel/UC2tLdutVh6b6nCBgWQ817eQ

Web: https://www.jensheitland.com/the-daily-hint

Apple: https://podcasts.apple.com/us/podcast/the-daily-hint-with-jens-heitland/id1722930497

Spotify: https://open.spotify.com/show/4T02uYPvcOrajPC6FgH64r?si=8aab1e7683204160&nd=1&dlsi=0f69c72af017454a