<p>You can’t count the number of books written about customer service. And none defines what really is customer service. They all dwell on doing a better job of developing, or delivering the product. Which, of course, is not customer service. </p>

You can’t count the number of books written about customer service. And none defines what really is customer service. They all dwell on doing a better job of developing, or delivering the product. Which, of course, is not customer service.

<p>You can’t count the number of books written about customer service. And none defines what really is customer service. They all dwell on doing a better job of developing, or delivering the product. Which, of course, is not customer service.&nbsp;</p>

#492 – Can Customers Read Your Invoice?

Every Monday during Morning Edition on WKNO-FM 91.1, marketing consultant John Malmo grades current business activities based on over 50 years in advertising and marketing.

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#492 – Can Customers Read Your Invoice?

#492 – Can Customers Read Your Invoice?