If you’re a CEO or business leader, chances are you already have a LinkedIn profile.

But are you using the platform to build your personal brand, or are you just occupying digital space?

In this episode, we break down the three core layers of using LinkedIn intentionally and strategically.

1. Profile as Positioning.

Your profile is your storefront. It’s the first impression most people will get, and you need to control that narrative. From your photo and banner to your headline and about section, each element should tell a coherent, strategic story of who you are and how you lead.

2. Networking as a Growth Lever.

LinkedIn is not just a broadcasting tool; it’s a conversation engine. CEOs who use it well are connecting meaningfully, commenting regularly, and engaging inside DMs to open doors. Your network is your reach, and your activity determines how fast that reach grows.

3. Distribution as Visibility.

Publishing your thoughts consistently is what turns a profile into a platform. Whether it’s short reflections, video content, or reposting with insight, your ability to communicate a clear point of view will shape how others talk about you when you’re not in the room.

Conclusion:

Your LinkedIn presence isn’t a static resume. It’s a dynamic tool for influence.

When used well, it amplifies your voice, extends your reach, and builds trust at scale.

This episode provides you with the strategic lens to transform LinkedIn from a passive platform into a powerful asset.

Tune in now.

Highlights:

00:00 Introduction to Personal Branding on LinkedIn

00:02 Setting Up Your LinkedIn Profile

00:17 Networking on LinkedIn

00:23 Engaging with Content and Messaging

00:32 Distributing Your Personal Brand

00:45 Conclusion: Enhancing Your Personal Brand

Links:

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Equipment and Software I Use for My Videos and Podcasts   

Jens Equipment and Software overview: https://www.jensheitland.com/equipment

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Books that I read and recommend.

My Book Recommendations: https://www.jensheitland.com/books

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Here are the ways to work with me:

Speaking: https://www.jensheitland.com/speaking

Leadership Skills Assessment: https://www.wearesucceed.com/

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Connect with me!   

LinkedIn: https://www.linkedin.com/in/jensheitland/

Facebook: https://www.facebook.com/JensHeitlandofficial/

Instagram: https://www.instagram.com/jensheitland/

TikTok: https://www.tiktok.com/@jensheitland

X/Twitter: https://twitter.com/jensheitland

Newsletter: https://www.jensheitland.com/newsletter

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Subscribe and Listen to The Jens Heitland Show Podcast HERE: 

YT: https://www.youtube.com/channel/UCjuSGi1feauCNSER3IKuGWg

Web: https://www.jensheitland.com/podcasthome

Apple: https://podcasts.apple.com/us/podcast/the-jens-heitland-show-human-innovation/id1545043872?uo=4

Spotify: https://open.spotify.com/show/7H0GWMGVALyXnnmstYA1NL

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Subscribe and Listen to The Daily Hint with Jens Heitland Podcast HERE: 

YT: https://www.youtube.com/channel/UC2tLdutVh6b6nCBgWQ817eQ

Web: https://www.jensheitland.com/the-daily-hint

Apple: https://podcasts.apple.com/us/podcast/the-daily-hint-with-jens-heitland/id1722930497

Spotify: https://open.spotify.com/show/4T02uYPvcOrajPC6FgH64r?si=8aab1e7683204160&nd=1&dlsi=0f69c72af017454a