Ep. 492 | Tired of watching your competitors steal the spotlight?

You’re in luck! Today’s guest, Wayne Mullins, has helped his clients generate hundreds of millions of dollars with bold, creative marketing strategies that stand out. Wayne is a marketing expert and the founder of Ugly Mug Marketing, and he’s here to share his secrets with you.

In this interview, Wayne reveals why being different beats being better, why AI is overrated, how to build a winning business culture, and his best copywriting tips for captivating any audience. Plus, we chat about his thriving family life and how he manages to stay present with his loved ones while growing a successful business.

If you’re ready to stop fading into the background, this episode is for you!

Tune in.

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👉 Grow and network with other high-performing entrepreneur families: https://www.gtkfamilymastermind.com/?utm_source=notes&utm_medium=podcast&utm_campaign=contentoffer

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Key Takeaways:

• 00:00 Intro 
• 00:59 Wayne’s creativity 
• 02:37 Better vs. different 
• 04:02 The truth about AI and marketing 
• 09:33 Effective copywriting strategies 
• 13:12 Beyond likes, comments, and shares 
• 14:41 The truth about Facebook’s Boost Post button 
• 16:37 Wayne’s most significant success
• 21:02 Self-leadership and accountability
• 29:00 Building a high-performing team
• 35:25 Cultural transformation in business
• 43:03 Outro 

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Additional Resources

Connect with Wayne Mullins (Guest):

Website: https://www.uglymugmarketing.com/

Instagram: https://www.instagram.com/fireyourself/ 

LinkedIn: https://www.linkedin.com/in/fireyourself

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Connect with Chaz Wolfe (Host): 

Link tree: https://linktr.ee/chazwolfe
Website: http://www.gatheringthekings.com
Facebook: https://www.facebook.com/chazwolfe/
Facebook: https://www.facebook.com/gatheringthekings
Instagram: https://www.instagram.com/gatheringthekings/
LinkedIn: https://www.linkedin.com/in/chaz-wolfe-86767054/
LinkedIn: https://www.linkedin.com/company/gatheringthekings/
TikTok: https://www.tiktok.com/@chazwolfe_kings
YouTube: https://www.youtube.com/channel/UCM1-6UfgrdBzqk1k20VJgXQ

For more information on Gathering The Kings Peer to Peer Mastermind Group: https://go.oncehub.com/TheExceptionalLife

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Welcome to “Driven To Win Podcast”, the hub for elite entrepreneurs tackling the isolation that business owners experience at the top. Host Chaz Wolfe tackles emot

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