<p>Do-it-yourself, as a business concept, appeared shortly after World War II. Doing it yourself grew in category after category because there was a shortage of manpower. Self-service, another iteration of do-it-yourself, is a concept conceived long before do-it-yourself, and grows today with the speed of a text. Because there is a shortage of service.  </p>

Do-it-yourself, as a business concept, appeared shortly after World War II. Doing it yourself grew in category after category because there was a shortage of manpower. Self-service, another iteration of do-it-yourself, is a concept conceived long before do-it-yourself, and grows today with the speed of a text. Because there is a shortage of service.

<p>Do-it-yourself, as a business concept, appeared shortly after World War II. Doing it yourself grew in category after category because there was a shortage of manpower. Self-service, another iteration of do-it-yourself, is a concept conceived long before do-it-yourself, and grows today with the speed of a text. Because there is a shortage of service. &nbsp;</p>

#493 – Just Give Us a Way to Get an Answer

Every Monday during Morning Edition on WKNO-FM 91.1, marketing consultant John Malmo grades current business activities based on over 50 years in advertising and marketing.

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#493 – Just Give Us a Way to Get an Answer

#493 – Just Give Us a Way to Get an Answer