In this episode, <a href="http://christophtrappe.com">Christoph Trappe</a> discusses why we need to work with executives to get better content for the business. Topics discussed:
<ul>
 <li>Why execs need to understand and appreciate content strategy</li>
 <li>How to get useful content out of them</li>
 <li>How to build trust</li>
 <li>Sharing results</li>
 <li>And more...</li>
</ul>
Join Christoph.

In this episode, Christoph Trappe discusses why we need to work with executives to get better content for the business. Topics discussed: Why execs need to understand and appreciate content strategy How to get useful content out of them How to build trust Sharing results And more... Join Christoph.

In this episode, <a href="http://christophtrappe.com" rel="noopener noreferrer">Christoph Trappe</a> discusses why we need to work with executives to get better content for the business. Topics discussed:
<ul>
 <li>Why execs need to understand and appreciate content strategy</li>
 <li>How to get useful content out of them</li>
 <li>How to build trust</li>
 <li>Sharing results</li>
 <li>And more...</li>
</ul>
Join Christoph.

494: How to involve executives in your content strategy

Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.

A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV. 

Guests have included:
Joe Pulizzi
Michael Brenner 
Kristina Podnar 
Scott Brinker
Seth Godin
Barry Schwartz
... and more. 
Produced by Trappe Digital LLC.

Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

Business

Marketing

Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world. A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

Share 494: How to involve executives in your content strategy

Sign up to save your podcasts

494: How to involve executives in your content strategy

494: How to involve executives in your content strategy