GTM Made Simple

498. Increase Revenue with Intent and Account-Based Marketing


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Learn how modern marketers are using intent data to improve email open rates, launch precision account-based ads, and win better deals before their competition knows what hit ‘em. 

 

Discover the benefits of each type of intent and what you really need to know before launching an intent-fueled ABM program.

 

In this adapted seminar Millie Resnick, Director of Product Marketing from Bombora, and Josh Lucas, Solutions Architect from Terminus, share the power of combining ABM and intent-based marketing.

 

Here’s just a taste of what they cover:

 

  • Common types of intent data
  • Bombora intent and machine learning
  • Real customer stories
  • Intent-powered ABM use cases
  • Email nurtures
  • Ad nurtures
  • Event planning

 

To listen to this episode and more like it, you can subscribe to #FlipMyFunnel on Apple Podcasts or tune in on our website.

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GTM Made SimpleBy Sangram Vajre

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