What does it take to shape sneaker culture from the inside out? In this episode of the Shoe-In Show, industry legend Ronnie Wright, Founder of Papa Samone and former Jordan Brand leader, joins the conversation with Matt and Andy. Ronnie shares powerful insights from his time building one of the most iconic brands in footwear, dives into the role of storytelling and empathy in design, and explains why bold ideas and collaboration matter more than ever. With decades of experience influencing culture, design, and community, Ronnie offers a rare perspective on what it takes to leave a lasting impact on the sneaker world.

With special guest:

Ronnie Wright, Founder, Papa Samone LLC

Hosted by:

Matt Priest and Andy Polk