If you're leading a revenue team and thinking about scaling outbound, this episode is a must-listen. The Rankings.io crew unpacks how they scrapped a $40K/month outsourced mess and built a lean in-house team that closed $4M in its first year—without bloated tech stacks or high-volume fluff. You’ll hear what actually moves the needle: hiring reps who can think, not just dial; creating outreach that feels human, not automated; and building a system that scales without losing its edge. No theory—just real-world lessons from a team that’s doing the work.

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What You'll Learn:

Why a high-performing in-house BDR can outperform three mediocre reps

The biggest mistake leaders make when scaling outbound—and how to avoid it

How Rankings built a $4M outbound engine in under a year (and doubled it in Year 2)

The real reason personalization cuts through the noise—and why most reps fail at it

The overlooked role of enablement in building high-output, high-morale teams

Closing Arguments:

“A great BDR can offset three mediocre ones.”

“If you're just checking boxes, you're doing it wrong.”

“You weren’t hired to sound like AI—you were hired to sound like you.”

“Every cold call is the first experience someone has with your brand—act like it.”