Jim Rutledge, Matt Hamilton & Molly Brown hold it down for a High Life Thursday in the specially decorated Everlight Solar Studio, which Unsportsmanlike host Evan Cohen crashes a 1.5-hour edition of the 4pm Hour! Matt & Jim bicker about poor parallel parking before Evan surprises them in studio for the start of the Unsportsmanlike weekend in Madison (aka the unofficial home of the show) for the Badgers vs Illinois game. Evan also brags about his upcoming dinner at the Tornado Room, where Matt used to be a cook -- humble brag. They get down the rabbit hole of the very Wisconsin behavior of having multiple fridges/freezers to separate beverages, meats, and more, including the FOUR refrigerators in Evan's home. Plus, they get into some of the fan-generated suggestions for what Illinois fan Michelle Smallmon needs to experience while in Madison!

Jim, Matt, Molly & Evan find their way into sports, starting with the Packers and Evan's prediction for the moment from the Giants win that could serve as the turning point for Green Bay's season -- they dive deeper into Jordan Love's consistent inconsistency, Evan's opinions on JJ McCarthy, and the QBs who producer Primetime SWEARS smoked cigarettes!

They spend the final segment with Evan talking Badgers football, focusing on how Wisconsin should approach roster building & player retention in the NIL era -- will they be able to keep promising freshmen like QB Carter Smith, where should Chris McIntosh & Luke Fickell devote the bulk of the program's NIL, and will the Badgers start to "ante up for unproven"?